Wednesday, September 15, 2021
12:30 p.m. - 1:30 p.m.
ESTPresenter: Brad Eiben, Carnegie Mellon University
This workshop is for everybody involved in the development of products or services, from engineers to senior management. We’ll work through the process of empathizing with customers and designing solutions to problems that affect them – and will make them love your product. Discover the importance of principles like Genchi Genbutsu and the 5 Whys in accurately defining problems. Learn how ideation and prototyping techniques are used to help quickly convert a problem to an opportunity.