Tuesday, September 28, 2021
12:30 p.m. - 1:30 p.m.
ESTPresenter: Melissa Murphy, Carnegie Mellon University
One of the most common complaints of corporate entrepreneurs is being blindsided by questions from outside their areas of expertise. Even well-prepared corporate entrepreneurs have higher-stakes conversations than traditional startup CEOs with stakeholders coming from narrower perspectives.
Before pitching the idea, think about it from the perspective of the functional areas of leadership in the C-Suite. Through what lenses will the most powerful decision-makers in the company view new ideas? Join us for a lively discussion about better ways to prepare for pitching innovation to the C-Suite, the much higher communications burden placed on intrapreneurs in the early days of innovation and how to better leverage tools such as the Pitching Innovation to the C-Suite Canvas.