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Dietrich Deep Dives: Increasing Vaccination Rates with Text Nudges

Event Details

Dietrich Deep Dives: Increasing Vaccination Rates with Text Nudges

Silvia Saccardo
Assistant Professor, Department of Social and Decision Sciences

Tuesday, February 1
4:30–5:30 p.m. ET
Zoom Webinar

To join us, please register by Monday, January 31. You will receive a Zoom login link in a confirmation email.

You will have the opportunity to indicate the need for accessibility accommodations as you register. If you have any questions, contact CMUevents@andrew.cmu.edu

About the Event

Recent data from the Centers for Disease Control indicate that unvaccinated individuals are at a significantly higher risk of testing positive and dying from COVID-19 than those who are vaccinated. Safety concerns, fear and misinformation have fueled vaccine hesitancy, although forgetfulness and procrastination also have been cited as barriers. In this second Deep Dive, behavioral economist Silvia Saccardo will show how simple, inexpensive text messages have successfully nudged individuals to schedule and show up for their vaccination appointments. Working with researchers at the University of California, Los Angeles in early 2021, Saccardo found messages that emphasized vaccine accessibility and included “ownership” language were the most effective type of reminder study participants received.

About Dietrich Deep Dives

Dietrich College of Humanities and Social Sciences is excited to launch the second series of "Dietrich Deep Dives: Public Health in a Free Society," engaging and in-depth presentations about critical political and societal issues through the lens of the humanities, social sciences and related fields.

Carnegie Mellon University programs and events are open to all alumni, regardless of race, color, national origin, sex, handicap or disability, age, sexual orientation, gender identity, religion, creed, ancestry, belief, veteran status or genetic information.

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